{"id":32133,"date":"2016-04-07T00:00:00","date_gmt":"2016-04-06T22:00:00","guid":{"rendered":"https:\/\/ontranslation.es\/traduccio-i-marqueting\/"},"modified":"2020-07-15T10:34:40","modified_gmt":"2020-07-15T08:34:40","slug":"traduccio-i-marqueting","status":"publish","type":"post","link":"https:\/\/ontranslation.es\/ca\/traduccio-i-marqueting\/","title":{"rendered":"Traducci\u00f3 i m\u00e0rqueting: matrimoni essencial"},"content":{"rendered":"<p>Us sona Zara? Per descomptat, \u00e9s la botiga ins\u00edgnia del grup INDITEX, el primer grup t\u00e8xtil mundial per facturaci\u00f3. \u00c9s a dir, el gegant. Tanmateix, \u00e9s totpoder\u00f3s el gegant? Doncs no, i no ho \u00e9s per no haver pensat en el m\u00e0rqueting i la traducci\u00f3 com un t\u00e0ndem (o m\u00e9s aviat com un matrimoni de conveni\u00e8ncia)<\/p>\n<p>L\u2019opini\u00f3 que els usuaris alemanys van tenir de Zara va baixar molt llavors, i tot pel que alguns considerarien un \u00absimple\u00bb error de traducci\u00f3, un simple error que pot posar l\u2019economia m\u00e9s gran d\u2019Europa en contra teu. Perqu\u00e8, <a href=\"https:\/\/www.lavanguardia.com\/de-moda\/moda\/mujer\/20150409\/54429772886\/zara-polemica-alemania-sandalias-esclavas.html\">qui creieu que voldr\u00e0 comprar unes \u00absand\u00e0lies d\u2019esclava\u00bb<\/a>?<\/p>\n<p>&nbsp;<\/p>\n<h2>Ignorar la cultura objectiu \u00e9s un error de traducci\u00f3<\/h2>\n<p>Aix\u00ed \u00e9s, les \u00absand\u00e0lies d\u2019esclava\u00bb van ser durant un temps un <em>must have<\/em> per a totes les <em>fashionistes <\/em>alemanyes. O ho haurien sigut si no s\u2019haguessin anomenat aix\u00ed<strong>. El cas \u00e9s que, per estrany que ens pugui semblar, traducci\u00f3 i m\u00e0rqueting van units: una \u00abesclava\u00bb \u00e9s, segons el DIEC2, <\/strong><strong>\u00a0una \u00ab<\/strong><a href=\"https:\/\/dlc.iec.cat\/Results?DecEntradaText=esclava&amp;AllInfoMorf=False&amp;OperEntrada=0&amp;OperDef=0&amp;OperEx=0&amp;OperSubEntrada=0&amp;OperAreaTematica=0&amp;InfoMorfType=0&amp;OperCatGram=False&amp;AccentSen=False&amp;CurrentPage=0&amp;refineSearch=0&amp;Actualitzacions=False\"><strong>Argolla d&#8217;or, de plata o d&#8217;altre metall que les dones duien al canell o al turmell<\/strong><\/a><strong>\u00bb<\/strong><strong>, per\u00f2 ja us hem parlat moltes vegades del perill que t\u00e9 fer una traducci\u00f3 literal, oi?<\/strong><\/p>\n<p>Efectivament, en alemany<em>, sklaven-sandalen<\/em> ens transporta directament a l\u2019\u00e8poca romana i, tenint en compte l\u2019estatus social de les esclaves, <strong>sembla que no \u00e9s el millor nom per a un producte que es vol vendre en un pa\u00eds tan conscienciat amb el que \u00e9s pol\u00edticament correcte com \u00e9s Alemanya<\/strong>.<\/p>\n<p>\u00c9s que ning\u00fa ha apr\u00e8s res del que <a href=\"https:\/\/www.ara.cat\/economia\/mango-collaret-esclava_0_876512522.html\">va passar a Mango ja fa uns anys<\/a>?<\/p>\n<p>&nbsp;<\/p>\n<h2>Traducci\u00f3 i m\u00e0rqueting s\u00f3n el matrimoni perfecte<\/h2>\n<p><strong>De fet, encara que l\u2019error va ser corregit per Zara tan r\u00e0pid com va ser possible, el mal ja estava fet i la seva facturaci\u00f3 a Alemanya ja s\u2019havia vist afectada<\/strong>. Us adoneu ara de la import\u00e0ncia que t\u00e9 comptar amb traductors professionals especialitzats en m\u00e0rqueting per poder vendre un producte en mercats estrangers? El m\u00e0rqueting \u00e9s cultura, i la cultura \u00e9s idioma.<\/p>\n<p><strong>Per poder internacionalitzar-se amb \u00e8xit en altres mercats \u00e9s necessari comptar amb traductors professionals que coneguin la cultura objectiu a fons i s\u00e0piguen adaptar culturalment els continguts originals.<\/strong><\/p>\n<p><strong>No es tracta nom\u00e9s de traduir, es tracta de traduir b\u00e9.<\/strong> El matrimoni de conveni\u00e8ncia entre m\u00e0rqueting i traducci\u00f3 evita espifiades d\u2019aquesta magnitud. I \u00e9s imprescindible tenir-ho en compte, perqu\u00e8 ni els m\u00e9s grans se salven.<\/p>\n<p>Per cert, ja que parlem d\u2019espifiades, qu\u00e8 opineu de <a href=\"https:\/\/ontranslation.es\/pifias-culturales\/\">l\u2019espifiada dels assessors de Shakira i Beyonc\u00e9<\/a>? Vinga, bon profit!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Us sona Zara? Per descomptat, \u00e9s la botiga ins\u00edgnia del grup INDITEX, el primer grup t\u00e8xtil mundial per facturaci\u00f3. \u00c9s&#8230; <a class=\"more-link\" href=\"https:\/\/ontranslation.es\/ca\/traduccio-i-marqueting\/\">Llegir-ne m\u00e9s <span>><\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":28397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1676],"tags":[1836,7609,4385,1874],"class_list":["post-32133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traduccio","tag-assessorament-linguistic","tag-ecommerce-ca-2","tag-ecommerce-ca","tag-marqueting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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