{"id":34060,"date":"2020-02-10T16:29:00","date_gmt":"2020-02-10T15:29:00","guid":{"rendered":"https:\/\/ontranslation.es\/?p=34060"},"modified":"2022-01-04T12:10:34","modified_gmt":"2022-01-04T11:10:34","slug":"llenguatge-xarxes-socials","status":"publish","type":"post","link":"https:\/\/ontranslation.es\/ca\/llenguatge-xarxes-socials\/","title":{"rendered":"Com utilitzar el llenguatge a les xarxes socials per vendre"},"content":{"rendered":"<p><strong>El <em>social selling <\/em>consisteix a utilitzar el llenguatge a les xarxes socials per vendre. Empatitza amb el teu p\u00fablic<\/strong> mitjan\u00e7ant una interacci\u00f3 de qualitat i aconsegueix <strong>clients actius<\/strong>.<\/p>\n<p>La import\u00e0ncia de la venda social rau en <strong>l\u2019enorme potencial de creixement que aporta a la teva empresa.<\/strong> Les xarxes socials s\u00f3n el <strong>principal canal de comunicaci\u00f3 de l\u2019era actual<\/strong>: accessibles, de cost redu\u00eft i presents en tots els sectors i mercats.<\/p>\n<p>Segons <a href=\"https:\/\/www.colpublirp.com\/estudi-de-xarxes-socials-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">aquest estudi del 2018 de l\u2019IAB<\/a>, <strong>a Espanya existeixen 25,5 milions d\u2019usuaris de xarxes socials<\/strong> d\u2019entre 16 i 65 anys: un 85 % d&#8217;aquesta poblaci\u00f3. <strong>Les xarxes m\u00e9s importants per al <em>social selling<\/em>?<\/strong> El <em>top<\/em> 4 est\u00e0 format per Facebook, WhatsApp, YouTube i Instagram, mentre que LinkedIn queda en s\u00e8ptima posici\u00f3.<\/p>\n<h2>La marca <em>online<\/em> \u00e9s fonamental<\/h2>\n<p>Per utilitzar el <a href=\"https:\/\/ontranslation.es\/ca\/llenguatge-xarxes\/\" target=\"_blank\" rel=\"noopener\">llenguatge a les xarxes socials<\/a> per vendre, primer has de crear una marca <strong>que generi confian\u00e7a i <em>engagement <\/em><\/strong><strong>amb el teu p\u00fablic objectiu:<\/strong>\u00a0<strong>un 81 % dels usuaris declara seguir marques a les xarxes socials, i<\/strong> el 27 % afirma que<strong> les marques amb pres\u00e8ncia a les xarxes inspiren m\u00e9s confian\u00e7a.<\/strong><\/p>\n<p>Per\u00f2 l\u2019impacte de la marca tamb\u00e9 es mesura amb els comentaris dels usuaris: el 64 % valora positivament la pres\u00e8ncia de comentaris sobre una marca.\u00a0<strong>El 55 % afirma que influeixen en la seva decisi\u00f3 de compra.<\/strong><\/p>\n<h2>Apr\u00e8n a utilitzar el llenguatge a les xarxes socials per vendre<\/h2>\n<p>Abans de saber <strong>com utilitzar el llenguatge a les xarxes socials per vendre<\/strong>, has de tenir present <strong>quatre factors clau<\/strong> definits pel <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/social-selling\/the-social-selling-index-ssi\" target=\"_blank\" rel=\"noopener\">SSI (Social Selling Index)<\/a>\u00a0de LinkedIn:<\/p>\n<ul>\n<li>L\u2019establiment de la marca professional<\/li>\n<li>El <em>targeting<\/em> efectiu del p\u00fablic objectiu<\/li>\n<li>La interacci\u00f3 amb informaci\u00f3 de qualitat<\/li>\n<li>La creaci\u00f3 de relacions de valor<\/li>\n<\/ul>\n<p>Vols saber com garantir aquests quatre pilars? Efectivament, a trav\u00e9s de la comunicaci\u00f3. Aqu\u00ed hi ha alguns consells sobre<strong> com utilitzar el llenguatge a les xarxes socials per vendre.<\/strong><\/p>\n<h3>Venda social a Facebook i Twitter<\/h3>\n<p>Has d\u2019enfocar el teu llenguatge en la <strong>creaci\u00f3 de consci\u00e8ncia de marca,<\/strong> l\u2019<em>engagement<\/em> i l&#8217;<strong>establiment de relacions de confian\u00e7a <\/strong>mitjan\u00e7ant una comunicaci\u00f3 propera i personal.<\/p>\n<p>Tot dep\u00e8n de la teva cultura empresarial, per\u00f2 <strong>\u00e9s imprescindible centrar-se en les emocions<\/strong> i arribar al cor dels teus clients potencials amb contingut que els desperti sensacions.<\/p>\n<h3><em>Social selling <\/em>a LinkedIn<\/h3>\n<p>La xarxa social del m\u00f3n professional t\u2019obliga a canviar un poc l&#8217;estrat\u00e8gia de <em>social selling<\/em>, per\u00f2 sense perdre l&#8217;estil propi de la teva marca.\u00a0<strong>T\u2019has de centrar en la comunicaci\u00f3 educacional i comercial<\/strong>.<\/p>\n<p>Has d\u2019adaptar el teu llenguatge a un registre m\u00e9s divulgatiu, proper, per\u00f2 <strong>adoptant un to explicatiu i informatiu que reflecteixi la rellev\u00e0ncia professional<\/strong> de les teves publicacions.<\/p>\n<h3>Utilitzar b\u00e9 el llenguatge per vendre a Instagram<\/h3>\n<p>Aquesta xarxa social \u00e9s el futur. Encara que et sembli que el teu sector \u00e9s massa \u00abseri\u00f3s\u00bb per a aquesta xarxa, el seu \u00fas \u00e9s fonamental. Com adaptar el teu llenguatge a una plataforma tan visual?<\/p>\n<p>En primer lloc, <strong>qui ha dit que una imatge no pot tenir text?<\/strong> O que el v\u00eddeo d\u2019una hist\u00f2ria no pot presentar discurs oral?<\/p>\n<p><strong>L\u2019idioma en el <em>social selling<\/em> no es limita al que escrius<\/strong>; has de treure profit de la immediatesa d\u2019Instagram i <strong>utilitzar un llenguatge oral i escrit directe i informatiu.<\/strong> Deixa empremta amb el teu missatge!<\/p>\n<h2>Una oportunitat que no pots deixar escapar!<\/h2>\n<p>No esperis m\u00e9s i endinsa\u2019t en el m\u00f3n del <em>social selling<\/em>. Comen\u00e7a a utilitzar el llenguatge a les xarxes socials per vendre <strong>pensant en els teus consumidors i el teu canal de comunicaci\u00f3<\/strong>.<\/p>\n<p>Pot semblar complicat, per\u00f2 sempre val la pena intentar-ho. I si finalment decideixes que ja tens prou feina amb el teu dia a dia, <strong>delega la creaci\u00f3 i traducci\u00f3 de contingut per a xarxes socials en professionals que s\u00e0piguen com fer-ho<\/strong>, ja saps que ens tens a un clic.<\/p>\n<p>Sigui com sigui, <strong>no perdis l\u2019oportunitat que t\u2019ofereix la venda social!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El social selling consisteix a utilitzar el llenguatge a les xarxes socials per vendre. Empatitza amb el teu p\u00fablic mitjan\u00e7ant&#8230; <a class=\"more-link\" href=\"https:\/\/ontranslation.es\/ca\/llenguatge-xarxes-socials\/\">Llegir-ne m\u00e9s <span>><\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":29581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1798],"tags":[2109,7553,6996],"class_list":["post-34060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","tag-llenguatge-senzill","tag-redes-sociales-ca","tag-xarxes-socials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Com utilitzar el llenguatge a les xarxes socials per vendre<\/title>\n<meta name=\"description\" content=\"El social selling consisteix a utilitzar el llenguatge a les xarxes socials per vendre. 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