Internacionalización

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Outsourcing translation services for ecommerce: nothing but the success

At Ontranslation we are aware of the advantages of outsourcing translation services for ecommerce. However, we have witnessed a worrying and increasing trend. Many of our potential customers, ask themselves the following question: “why don’t you hire people who are theoretically bilingual?". They could take care of the translations, international customer service and manage the [...]

By |2019-07-23T11:35:39+00:00July 23rd, 2019|Internacionalización|0 Comments

The proper use of language in online shops: Interview to Jordi Ordóñez

Jordi Ordóñez: a great professional and even better person. What better introduction for this e-commerce consultant and Amazon expert who, with experience and hard work, gets the best results for his clients: key players in online sales. We were lucky enough to get to work with him in the professional translation of his ebook, and [...]

A website translation company: why humans beat machines

When selecting a website translator there is only one effective option. And it’s that your website is translated by a website translation company. However much progress is being made in the field, effective machine translation is still just a dream. Machines can’t pick up the nuances a professional translator can. That’s why the only reliable website [...]

Invented languages, to what end?

There are a large number of invented languages or, more technically speaking, constructed languages. Esperanto, Volapük, Klingon, Interlingua... All of them were created artificially, and not naturally, like our mother tongues. Today we ask ourselves what motivates the creation of invented languages. Why don’t people who create them have enough with natural languages? Let’s see. Knocking down the tower of [...]

Retail sector and brand language

In the retail sector, public image is what matters most, of course. Any company with retail experience knows that it must take special care of its products’ image. We see it every day in marketing: the best packaging, a good design ... But many people forget about the importance of the text that goes with a product. There is [...]

By |2018-03-29T14:38:47+00:00January 23rd, 2018|Internacionalización|0 Comments

InterNations: Interview with Malte Zeeck

Age: 39 Profession: CEO at Internations Languages: German, English, Spanish, Italian, Portuguese and French Interview: Malte Zeck is a passionate traveller, he loves different cultures and communication. He is the kind of person who turns a weakness into an opportunity. His experience living as an expat in countries like Brazil, Switzerland or India inspired him [...]

By |2018-01-28T20:32:26+00:00December 12th, 2017|Internacionalización|0 Comments

Pilot Speech Translator, the future or just another gadget?

We all dream that the day will come when language and communication barriers are torn down thanks to an instant voice translator worthy of science fiction films. And suddenly, like manna from heaven, Pilot, a speech translator, turns up and promises that all our dreams will come true. Eureka! Communication and language barriers will be destroyed [...]

Nicola Minervini “More than 60% of negotiations fail because of a lack of knowledge of cultural differences”

Age: 69 Profession: Economist & Internationalisation consultant Languages: Italian, Portuguese, Spanish, English Interview: Nicola Minervini is a true business internationalisation guru. Born in Italy, much of his professional career as a consultant has been in Latin America, especially in Brazil —he considers Portuguese to be his second native language—, but he has also advised European companies. In publications such as Export [...]

By |2017-11-13T10:30:07+00:00November 13th, 2017|Español, Internacionalización|0 Comments

The importance of translation in the tourism and gastronomic sector

The importance of translation in the tourism and gastronomic sector was emphasized at the end of May, by the Catalan Tourist Board (ACT) presenting a new label: “Gastronomic Speciality in Catalonian Hotel Establishments.” This distinction will allow every establishment of less than 60 rooms that deserve it to boast about their restaurant. ACT clearly wastes no time [...]