Nicola Minervini “More than 60% of negotiations fail because of a lack of knowledge of cultural differences”

Age: 69 Profession: Economist & Internationalisation consultant Languages: Italian, Portuguese, Spanish, English Interview: Nicola Minervini is a true business internationalisation guru. Born in Italy, much of his professional career as a consultant has been in Latin America, especially in Brazil —he considers Portuguese to be his second native language—, but he has also advised European companies. In publications such as Export [...]