{"id":32196,"date":"2018-01-23T00:00:00","date_gmt":"2018-01-22T23:00:00","guid":{"rendered":"https:\/\/ontranslation.es\/retail-sector\/"},"modified":"2020-02-25T13:04:04","modified_gmt":"2020-02-25T12:04:04","slug":"retail-sector","status":"publish","type":"post","link":"https:\/\/ontranslation.es\/en\/retail-sector\/","title":{"rendered":"Why translation services are important for the retail sector?"},"content":{"rendered":"<p style=\"text-align: justify;\">The retail sector and the brand language are not very far away. In the retail sector, <strong>public image<\/strong> is what matters most, of course. Any company with retail experience knows that it must take special care of its products\u2019 image. We see it every day in marketing: the best packaging, a good design&#8230;<\/p>\n<p style=\"text-align: justify;\">But many people forget about the<strong>\u00a0importance of the text that goes with a product.<\/strong>\u00a0There is a lot of language around the retail sector, and taking care of it will make a difference in terms of consumers\u2019 purchasing decisions.<\/p>\n<h2 style=\"text-align: justify;\">Retail channels and brand language<\/h2>\n<p style=\"text-align: justify;\">Communicating in this sector involves\u00a0<strong>taking care of many texts that will be public<\/strong>. The retail sector is a sector in which communicating flows through\u00a0<strong>many different channels:<\/strong><\/p>\n<h3>Advertising<\/h3>\n<p>Ads, through whichever medium, obviously have a very important role in the sale of a product. Language is the vehicle of the message ads convey, and underestimating it is a mistake.<\/p>\n<h3><strong>The<\/strong> product\u2019s<strong> background in a shop<\/strong><\/h3>\n<p>The description of the product in the supermarket\u2019s catalogue, on the labels or when advertising a discount are examples of this channel.<\/p>\n<h3>Ecommerce<\/h3>\n<p>The retail sector is increasingly dependent on ecommerce to sell products. <a href=\"http:\/\/bit.ly\/2DBjqXG\">People choose online shopping more and more<\/a>, so taking care of a product\u2019s in these platforms becomes essential if we want to adapt to the new times.<\/p>\n<h3>The product itself<\/h3>\n<p>We can\u2019t forget products have labels, instructions&#8230; All these elements are key to customer loyalty, so we have to take care of them.<\/p>\n<h2 style=\"text-align: justify;\">Language makes products attractive<\/h2>\n<p style=\"text-align: justify;\">When we talk about image, we often just think of visual aspects, but image is not just a product\u2019s design. The message we convey in the retail sector through all the channels mentioned above is essential for the customer to understand our brand\u2019s values and align with them.<\/p>\n<p style=\"text-align: justify;\">In addition, we need to take care of language both in our market and in others:<\/p>\n<h3>Copywriting and brand language<\/h3>\n<p>We often forget to adapt to a market because we think it\u2019s\u00a0<strong>a market we know well.<\/strong>\u00a0We are overly confident. We need to\u00a0<strong>know our target<\/strong>, their cultural ideas, their ambitions and points of view&#8230; And for the attention we pay the client to be clearly visible, we have to apply this knowledge to our message.<\/p>\n<p><strong>Good copywriting<\/strong>, with a coherent narrative, and a\u00a0<strong>well written text<\/strong>, without spelling mistakes, will make our brand stand out.<\/p>\n<h3>The language of localisation<\/h3>\n<p>When it comes to\u00a0<strong>entering another market<\/strong>\u00a0(to internationalise), many think that translating into the standard target language is enough. And you can guess how that works out. Nowadays, translation is called\u00a0<strong>localisation<\/strong>, and rather than about changing some words for others,<strong>\u00a0<\/strong><\/p>\n<p><strong>it\u2019s about understanding our target market and adapting our message<\/strong>. Only translating a message to another language won\u2019t work, especially in the retail sector, which is aimed at the general public, where cultural differences are more obvious.<\/p>\n<p style=\"text-align: justify;\">We\u00a0<strong>buy products according to our world-view<\/strong>, with our culture. A product\u2019s message will have to be in the same line to make us want to buy it. That is why it is so important to\u00a0<strong>turn to translation and communication experts<\/strong>\u00a0to help us achieve our goal and\u00a0<strong>stand out in the retail sector<\/strong>.<\/p>\n<h2 style=\"text-align: justify;\">In the retail sector, you better take care of your language<\/h2>\n<p style=\"text-align: justify;\">The retail sector is aimed at people on the street, at the general public. It uses\u00a0<strong>multiple communication channels<\/strong>\u00a0that we have to take care of, and we can\u2019t forget to<strong>\u00a0take care of our company\u2019s verbal image<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Texts say a lot about who we are, we have to show our clients we know them and their interests\u00a0<strong>both in our market and in others<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Do you need advice?\u00a0<a href=\"https:\/\/ontranslation.es\/en\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact us<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The retail sector and the brand language are not very far away. In the retail sector, public image is what&#8230; <a class=\"more-link\" href=\"https:\/\/ontranslation.es\/en\/retail-sector\/\">Read more <span>><\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":29103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[1738,7503,1739,1740],"class_list":["post-32196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brand","tag-internacionalizacion-en","tag-internationalization","tag-translation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The importance of brand language for the retail sector? | Ontranslation<\/title>\n<meta name=\"description\" content=\"Translation services are key to brand language in the retail sector. 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