{"id":35121,"date":"2020-05-28T12:36:50","date_gmt":"2020-05-28T10:36:50","guid":{"rendered":"https:\/\/ontranslation.es\/?p=35121"},"modified":"2020-05-31T17:25:55","modified_gmt":"2020-05-31T15:25:55","slug":"marketing-and-translation","status":"publish","type":"post","link":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/","title":{"rendered":"Marketing and Translation: the perfect tandem"},"content":{"rendered":"<p><strong>The tandem of marketing and translation<\/strong> is crucial in modern business. Surely you\u2019ve heard of <strong>Zara?<\/strong> They are the <strong>flagship of INDITEX, the world&#8217;s leading textile group. <\/strong>But is the giant all-powerful? <strong>The answer is no.<\/strong> It\u2019s not because they haven&#8217;t thought of<strong> marketing and translation as a tandem \u2014<\/strong>or rather as a<strong> handy alliance<\/strong>.<\/p>\n<p>Their downfall was simply their <strong>lack of <em>cultural awareness. <\/em><\/strong><\/p>\n<p>German users&#8217; opinions of Zara downgraded significantly due to what <strong>many would consider a simple translation error. Ignoring the marketing and translation tandem is an error that can turn Europe&#8217;s biggest economy against you.<\/strong> <a href=\"https:\/\/www.wolfestone.co.uk\/blog\/how-international-fashion-brand-zara-became-a-localisation-leader\/\" target=\"_blank\" rel=\"noopener noreferrer\">Who&#8217;s going to want to buy some &#8220;slave sandals&#8221;?<\/a><\/p>\n<h2>Translation error: ignoring the target culture<\/h2>\n<p><strong><em>&#8220;Slave sandals&#8221;<\/em><\/strong> were for a while, a <em>must-have <\/em>for all <em>German fashionistas.<\/em> Or they would&#8217;ve been if they were named differently.<\/p>\n<p><strong>As strange as it may seem, translation and marketing go hand in hand: according to the Collins English Dictionary, a &#8220;slave&#8221; is &#8220;someone who is the property of another person&#8221;.<\/strong> <strong>Come on<\/strong>,<strong> we&#8217;ve already spoken about the danger of literal translations, haven&#8217;t we?<\/strong><\/p>\n<p>In German, <strong><em>sklaven-sandalen <\/em><\/strong>takes us back to Roman times and considering the social status of slaves, <strong>it seems that this isn&#8217;t the best name for a product to be sold in a country as politically aware as Germany<\/strong>.<\/p>\n<p>Has no one learned <a href=\"https:\/\/www.businessinsider.com\/mangos-slave-style-necklaces-2013-3?r=US&amp;IR=T\" target=\"_blank\" rel=\"noopener noreferrer\">from what happened to Mango a few years ago?<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Marketing and translation are the perfect tandem<\/h2>\n<p><strong>The blunder was soon corrected by Zara, but the damage had already been done. Their sales in Germany had already been affected<\/strong>. Surely this highlights the <strong>importance of having professional translators with expertise in marketing <\/strong>in order to sell your product in foreign markets? <a href=\"https:\/\/ontranslation.es\/en\/how-to-write-to-sell-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing is culture, and culture is language.<\/a><\/p>\n<p><strong>In order to successfully expand to international markets, translation professionals who have a thorough knowledge of the target culture and know how to culturally adapt the original content are priceless. <\/strong><\/p>\n<p><strong>It&#8217;s not just about translating; it&#8217;s about translating well so as to <a href=\"https:\/\/ontranslation.es\/en\/translation-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">create a perfect customer experience<\/a><\/strong>. <strong>The tandem of marketing and translation<\/strong> is an insurance policy that prevents blunders of this magnitude. <em>Even the best of us aren&#8217;t spared from embarrassment. <\/em><\/p>\n<p><strong>While we&#8217;re on the subject of blunders,<\/strong> <a href=\"https:\/\/www.dailymail.co.uk\/news\/article-7111851\/Shakira-insists-innocent-questioned-alleged-13million-tax-evasion-Spain.html\" target=\"_blank\" rel=\"noopener noreferrer\">what do you think of this controversy surrounding Shakira?<\/a><strong> Let the debate begin!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tandem of marketing and translation is crucial in modern business. Surely you\u2019ve heard of Zara? They are the flagship&#8230; <a class=\"more-link\" href=\"https:\/\/ontranslation.es\/en\/marketing-and-translation\/\">Read more <span>><\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":28398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[1702,7494,5555,1703,7594],"class_list":["post-35121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-culture","tag-ecommerce-en","tag-marketing-en","tag-multilingual-communication","tag-translation-fail-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing and Translation: the perfect tandem | Ontranslation<\/title>\n<meta name=\"description\" content=\"The tandem of marketing and translation is crucial in modern business. Have you heard of Zara&#039;s &quot;slave sandals&quot; scandal? Don&#039;t miss this out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ontranslation.es\/en\/marketing-and-translation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and Translation: the perfect tandem\" \/>\n<meta property=\"og:description\" content=\"The tandem of marketing and translation is crucial in modern business. Have you heard of Zara&#039;s &quot;slave sandals&quot; scandal? Don&#039;t miss this out!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ontranslation.es\/en\/marketing-and-translation\/\" \/>\n<meta property=\"og:site_name\" content=\"Ontranslation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ontranslation\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-28T10:36:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-31T15:25:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ontranslation.es\/wp-content\/uploads\/2018\/06\/marketing-emocional.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1387\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oscar Nogueras\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@oscarnogueras\" \/>\n<meta name=\"twitter:site\" content=\"@on_translation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/marketing-and-translation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/marketing-and-translation\\\/\"},\"author\":{\"name\":\"Oscar Nogueras\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#\\\/schema\\\/person\\\/c7074dec905b9c95ae2531524e6fb2bd\"},\"headline\":\"Marketing and Translation: the perfect tandem\",\"datePublished\":\"2020-05-28T10:36:50+00:00\",\"dateModified\":\"2020-05-31T15:25:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/marketing-and-translation\\\/\"},\"wordCount\":399,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/marketing-and-translation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ontranslation.es\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/ontranslation-traducci\u00f3-i-m\u00e0rqueting.jpg\",\"keywords\":[\"culture\",\"ecommerce\",\"marketing\",\"multilingual communication\",\"translation fail\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ontranslation.es\\\/en\\\/marketing-and-translation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/marketing-and-translation\\\/\",\"url\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/marketing-and-translation\\\/\",\"name\":\"Marketing and Translation: the perfect tandem | Ontranslation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/marketing-and-translation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/marketing-and-translation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ontranslation.es\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/ontranslation-traducci\u00f3-i-m\u00e0rqueting.jpg\",\"datePublished\":\"2020-05-28T10:36:50+00:00\",\"dateModified\":\"2020-05-31T15:25:55+00:00\",\"description\":\"The tandem of marketing and translation is crucial in modern business. Have you heard of Zara's \\\"slave sandals\\\" scandal? Don't miss this out!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/marketing-and-translation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ontranslation.es\\\/en\\\/marketing-and-translation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/marketing-and-translation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ontranslation.es\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/ontranslation-traducci\u00f3-i-m\u00e0rqueting.jpg\",\"contentUrl\":\"https:\\\/\\\/ontranslation.es\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/ontranslation-traducci\u00f3-i-m\u00e0rqueting.jpg\",\"width\":624,\"height\":441},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/marketing-and-translation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing and Translation: the perfect tandem\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/\",\"name\":\"Ontranslation\",\"description\":\"Empresa de traducci\u00f3n Barcelona\",\"publisher\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#organization\",\"name\":\"Ontranslation\",\"url\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ontranslation.es\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/logo-ontranslation.png\",\"contentUrl\":\"https:\\\/\\\/ontranslation.es\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/logo-ontranslation.png\",\"width\":249,\"height\":53,\"caption\":\"Ontranslation\"},\"image\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ontranslation\",\"https:\\\/\\\/x.com\\\/on_translation\",\"https:\\\/\\\/www.instagram.com\\\/on.translation\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ontranslation\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/MrOntranslation\"],\"description\":\"Ontranslation es una agencia de estrategia de contenido global, AI-driven y automation-aware, especializada en ayudar a marcas a escalar su comunicaci\u00f3n internacional sin perder coherencia ni voz de marca. Dise\u00f1amos y operativizamos sistemas de contenido que combinan estrategia, localizaci\u00f3n cultural, SEO internacional y automatizaci\u00f3n inteligente, integrando IA all\u00ed donde aporta eficiencia, control y consistencia. No nos limitamos a traducir: definimos estructuras, tonos y marcos editoriales que permiten crecer en volumen, mercados e idiomas manteniendo calidad, relevancia y rendimiento real en cada contexto local.\",\"email\":\"hello@ontranslation.es\",\"telephone\":\"930130403\",\"legalName\":\"Ontranslation & Interpretation SLU\",\"foundingDate\":\"2011-11-15\",\"vatID\":\"B65771966\",\"taxID\":\"B65771966\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#\\\/schema\\\/person\\\/c7074dec905b9c95ae2531524e6fb2bd\",\"name\":\"Oscar Nogueras\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4fc4656f75c7dc5cc60b1053ac03e37e3b6de29bd76bc884bfb300a5a14fdc82?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4fc4656f75c7dc5cc60b1053ac03e37e3b6de29bd76bc884bfb300a5a14fdc82?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4fc4656f75c7dc5cc60b1053ac03e37e3b6de29bd76bc884bfb300a5a14fdc82?s=96&r=g\",\"caption\":\"Oscar Nogueras\"},\"description\":\"CEO de Ontranslation y Ontraining, \u00d3scar es experto en internacionalizaci\u00f3n, Traducci\u00f3n SEO y comunicaci\u00f3n intercultural. Con m\u00e1s de 14 a\u00f1os de experiencia, un m\u00e1ster en Tradum\u00e1tica y un MBA, combina su labor como consultor con la docencia en la UAB, donde forma a traductores profesionales en traducci\u00f3n SEO y SEM. Sus estrategias y conocimientos ayudan a marcas globales a superar barreras culturales y alcanzar el \u00e9xito en mercados internacionales.\",\"sameAs\":[\"https:\\\/\\\/globalbondspodcast.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/oscarnogueras\",\"https:\\\/\\\/x.com\\\/oscarnogueras\",\"https:\\\/\\\/www.youtube.com\\\/@globalbonds\"],\"honorificPrefix\":\"Sr.\",\"birthDate\":\"1978-01-15\",\"gender\":\"hombre\",\"knowsAbout\":[\"Traducci\u00f3n\",\"localizaci\u00f3n\",\"traducci\u00f3n SEO\",\"cross-border ecommerce\"],\"knowsLanguage\":[\"espa\u00f1ol\",\"ingl\u00e9s\",\"catal\u00e1n\"],\"jobTitle\":\"CEO\",\"worksFor\":\"Ontranslation & Interpretation, SLU\",\"url\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing and Translation: the perfect tandem | Ontranslation","description":"The tandem of marketing and translation is crucial in modern business. Have you heard of Zara's \"slave sandals\" scandal? Don't miss this out!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/","og_locale":"en_US","og_type":"article","og_title":"Marketing and Translation: the perfect tandem","og_description":"The tandem of marketing and translation is crucial in modern business. Have you heard of Zara's \"slave sandals\" scandal? Don't miss this out!","og_url":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/","og_site_name":"Ontranslation","article_publisher":"https:\/\/www.facebook.com\/ontranslation","article_published_time":"2020-05-28T10:36:50+00:00","article_modified_time":"2020-05-31T15:25:55+00:00","og_image":[{"width":1920,"height":1387,"url":"https:\/\/ontranslation.es\/wp-content\/uploads\/2018\/06\/marketing-emocional.jpg","type":"image\/jpeg"}],"author":"Oscar Nogueras","twitter_card":"summary_large_image","twitter_creator":"@oscarnogueras","twitter_site":"@on_translation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/#article","isPartOf":{"@id":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/"},"author":{"name":"Oscar Nogueras","@id":"https:\/\/ontranslation.es\/en\/#\/schema\/person\/c7074dec905b9c95ae2531524e6fb2bd"},"headline":"Marketing and Translation: the perfect tandem","datePublished":"2020-05-28T10:36:50+00:00","dateModified":"2020-05-31T15:25:55+00:00","mainEntityOfPage":{"@id":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/"},"wordCount":399,"commentCount":0,"publisher":{"@id":"https:\/\/ontranslation.es\/en\/#organization"},"image":{"@id":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/#primaryimage"},"thumbnailUrl":"https:\/\/ontranslation.es\/wp-content\/uploads\/2015\/04\/ontranslation-traducci\u00f3-i-m\u00e0rqueting.jpg","keywords":["culture","ecommerce","marketing","multilingual communication","translation fail"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ontranslation.es\/en\/marketing-and-translation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/","url":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/","name":"Marketing and Translation: the perfect tandem | Ontranslation","isPartOf":{"@id":"https:\/\/ontranslation.es\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/#primaryimage"},"image":{"@id":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/#primaryimage"},"thumbnailUrl":"https:\/\/ontranslation.es\/wp-content\/uploads\/2015\/04\/ontranslation-traducci\u00f3-i-m\u00e0rqueting.jpg","datePublished":"2020-05-28T10:36:50+00:00","dateModified":"2020-05-31T15:25:55+00:00","description":"The tandem of marketing and translation is crucial in modern business. Have you heard of Zara's \"slave sandals\" scandal? Don't miss this out!","breadcrumb":{"@id":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ontranslation.es\/en\/marketing-and-translation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/#primaryimage","url":"https:\/\/ontranslation.es\/wp-content\/uploads\/2015\/04\/ontranslation-traducci\u00f3-i-m\u00e0rqueting.jpg","contentUrl":"https:\/\/ontranslation.es\/wp-content\/uploads\/2015\/04\/ontranslation-traducci\u00f3-i-m\u00e0rqueting.jpg","width":624,"height":441},{"@type":"BreadcrumbList","@id":"https:\/\/ontranslation.es\/en\/marketing-and-translation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ontranslation.es\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing and Translation: the perfect tandem"}]},{"@type":"WebSite","@id":"https:\/\/ontranslation.es\/en\/#website","url":"https:\/\/ontranslation.es\/en\/","name":"Ontranslation","description":"Empresa de traducci\u00f3n Barcelona","publisher":{"@id":"https:\/\/ontranslation.es\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ontranslation.es\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ontranslation.es\/en\/#organization","name":"Ontranslation","url":"https:\/\/ontranslation.es\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ontranslation.es\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ontranslation.es\/wp-content\/uploads\/2020\/01\/logo-ontranslation.png","contentUrl":"https:\/\/ontranslation.es\/wp-content\/uploads\/2020\/01\/logo-ontranslation.png","width":249,"height":53,"caption":"Ontranslation"},"image":{"@id":"https:\/\/ontranslation.es\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ontranslation","https:\/\/x.com\/on_translation","https:\/\/www.instagram.com\/on.translation\/","https:\/\/www.linkedin.com\/company\/ontranslation\/","https:\/\/www.youtube.com\/user\/MrOntranslation"],"description":"Ontranslation es una agencia de estrategia de contenido global, AI-driven y automation-aware, especializada en ayudar a marcas a escalar su comunicaci\u00f3n internacional sin perder coherencia ni voz de marca. Dise\u00f1amos y operativizamos sistemas de contenido que combinan estrategia, localizaci\u00f3n cultural, SEO internacional y automatizaci\u00f3n inteligente, integrando IA all\u00ed donde aporta eficiencia, control y consistencia. No nos limitamos a traducir: definimos estructuras, tonos y marcos editoriales que permiten crecer en volumen, mercados e idiomas manteniendo calidad, relevancia y rendimiento real en cada contexto local.","email":"hello@ontranslation.es","telephone":"930130403","legalName":"Ontranslation & Interpretation SLU","foundingDate":"2011-11-15","vatID":"B65771966","taxID":"B65771966","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/ontranslation.es\/en\/#\/schema\/person\/c7074dec905b9c95ae2531524e6fb2bd","name":"Oscar Nogueras","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4fc4656f75c7dc5cc60b1053ac03e37e3b6de29bd76bc884bfb300a5a14fdc82?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4fc4656f75c7dc5cc60b1053ac03e37e3b6de29bd76bc884bfb300a5a14fdc82?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4fc4656f75c7dc5cc60b1053ac03e37e3b6de29bd76bc884bfb300a5a14fdc82?s=96&r=g","caption":"Oscar Nogueras"},"description":"CEO de Ontranslation y Ontraining, \u00d3scar es experto en internacionalizaci\u00f3n, Traducci\u00f3n SEO y comunicaci\u00f3n intercultural. Con m\u00e1s de 14 a\u00f1os de experiencia, un m\u00e1ster en Tradum\u00e1tica y un MBA, combina su labor como consultor con la docencia en la UAB, donde forma a traductores profesionales en traducci\u00f3n SEO y SEM. Sus estrategias y conocimientos ayudan a marcas globales a superar barreras culturales y alcanzar el \u00e9xito en mercados internacionales.","sameAs":["https:\/\/globalbondspodcast.com","https:\/\/www.linkedin.com\/in\/oscarnogueras","https:\/\/x.com\/oscarnogueras","https:\/\/www.youtube.com\/@globalbonds"],"honorificPrefix":"Sr.","birthDate":"1978-01-15","gender":"hombre","knowsAbout":["Traducci\u00f3n","localizaci\u00f3n","traducci\u00f3n SEO","cross-border ecommerce"],"knowsLanguage":["espa\u00f1ol","ingl\u00e9s","catal\u00e1n"],"jobTitle":"CEO","worksFor":"Ontranslation & Interpretation, SLU","url":"https:\/\/ontranslation.es\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/posts\/35121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/comments?post=35121"}],"version-history":[{"count":3,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/posts\/35121\/revisions"}],"predecessor-version":[{"id":35208,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/posts\/35121\/revisions\/35208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/media\/28398"}],"wp:attachment":[{"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/media?parent=35121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/categories?post=35121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/tags?post=35121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}