{"id":35125,"date":"2020-05-29T13:07:53","date_gmt":"2020-05-29T11:07:53","guid":{"rendered":"https:\/\/ontranslation.es\/?p=35125"},"modified":"2020-05-29T13:12:41","modified_gmt":"2020-05-29T11:12:41","slug":"translation-customer-experience","status":"publish","type":"post","link":"https:\/\/ontranslation.es\/en\/translation-customer-experience\/","title":{"rendered":"The importance of taking care of translation and customer experience"},"content":{"rendered":"

Translation and customer experience are inevitably linked if you have international customers. <\/strong>Taking care of customers by going the extra mile during the customer journey (from the moment they\u2019re interested in our services until repeat purchases) makes the difference, regardless of the language they speak.<\/p>\n

Many companies ignore the linguistic expression in the customer experience. They think that if the customer comes, it’s to stay. <\/strong><\/p>\n

Well, we’re sorry to break it to you: there’s a whole world of competitors<\/strong> out there ready to snatch your customers and build customer loyalty: combine translation and customer experience (or for short, CX).<\/strong><\/p>\n

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Why is customer experience so important?<\/h2>\n

Customer experience<\/strong> is the strategy we use from the moment a customer begins dealing with us<\/strong> right through until after they have purchased the product or service. Our strategy must be aimed at generating a positive image of our brand and a good lasting memory to which the customer will turn to when they need a product or service<\/strong> such as ours again.<\/p>\n

Generating a good impression on every customer is essential: after all, our acquisition efforts are enormous and once we get a customer, we want to maintain them<\/strong>.<\/p>\n

Building customer loyalty<\/strong> is as important, if not more so than getting new customers. After all, reviews from satisfied customers are usually the biggest sales channels<\/strong> for companies.<\/p>\n

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Knowing your clients is key to boosting sales<\/h2>\n

Once we’ve a clear idea that we want to leave a good impression on our clients<\/strong>, and want to stay on their top of mind<\/a>, <\/em>it’s time to find out who are clients really are<\/strong>. It could be that they have very different profiles, or that our clients always belong to the same segment of population. It depends on what we sell.<\/p>\n

Here the strategy is very similar to what we do when generating a target market, only there’s one distinct advantage: the clients have already approached us. <\/strong>Therefore, we have a general idea of their profile and often know them perfectly well.<\/p>\n

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It’s important to understand our client segmentation. But also, the profiles that approach our company and to develop a customer experience strategy in line with their understanding of the world.<\/strong><\/p>\n

Nobody is convinced by a company that doesn’t communicate like they do, or like they want the company to address them. Study your customers<\/strong> and speak to them at their level whilst making their buyer experience the best possible!<\/p>\n

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Customer experience and translation: when customization is international<\/h2>\n

Our international clients are different from local ones. Each country has its own way of seeing things and cultural practices<\/strong>. We’ve explained this before: when we switch languages, we also change the values associated with the culture.<\/strong><\/p>\n

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