{"id":37518,"date":"2022-05-17T10:14:26","date_gmt":"2022-05-17T08:14:26","guid":{"rendered":"https:\/\/ontranslation.es\/marketing-de-dias-festivos\/"},"modified":"2022-05-27T11:35:47","modified_gmt":"2022-05-27T09:35:47","slug":"holiday-marketing-strategy","status":"publish","type":"post","link":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/","title":{"rendered":"Holiday marketing strategy or how to maximize your cross-border sales"},"content":{"rendered":"

Making the most of public holidays in the countries you want to target is a particularly good way to increase your sales, your visibility and your connection to customers. This technique is known as seasonal marketing<\/strong> or dayketing.<\/strong> Find out some tips on how to design your holiday marketing strategy and make your international campaigns a success.<\/p>\n

 <\/p>\n

Step by step on how to create a seasonal marketing strategy<\/h2>\n

The first thing you need to do to create your holiday marketing strategy is to establish an annual plan based on the annual holiday calendar<\/strong>.<\/p>\n

But which holidays should you choose? This will depend on factors such as the type of products or services<\/strong> you sell and the country you are marketing in<\/strong>.<\/p>\n

There are some essential dates such as Christmas, Singles’ Day<\/a>, Black Friday, St. Patrick’s Day and Halloween that cannot be missed.<\/p>\n

However, if one of the markets you want to focus your strategy on is, for example, France, you will have to take into account its national holidays, as well as some international ones. Discard those that you cannot leverage for your type of business and focus only on those that you can make use of.<\/p>\n

 <\/p>\n

\"Estrategia<\/p>\n

 <\/p>\n

Once you have selected the holidays you are going to target and organised them in the calendar<\/strong>, it’s time to get creative and start producing different dayketing<\/em> campaigns.<\/p>\n

Keep dates in mind and set deadlines<\/strong> so that you can get everything ready on time. Each seasonal marketing campaign will require different organisation and delivery.<\/p>\n

Finally, when planning your strategy, do your research on the holiday.\u00a0Find out not only about the holiday itself, but also about<\/strong> the socio-cultural environment<\/strong> in which you want to run it. Halloween does not feel the same in the United States as it does in Spain. Knowing each culture will be key.<\/p>\n

In the same way that knowing the socio-cultural context will be fundamental, conveying your message in the right language<\/strong> will be especially important. Grammatical and language mistakes on these dates can be very costly.<\/p>\n

Tips for creating a good holiday marketing strategies<\/h2>\n

Creativity plays a crucial role when creating an ecommerce publishing calendar. While it’s important to look to your competitors<\/strong> for inspiration, you’ll also need to be original<\/strong> to set yourself apart. Here are a few tips that may help.<\/p>\n

 <\/p>\n

Spruce up your brand for the occasion<\/h3>\n

The visual aspect is one of the most important to succeed on special occasions. Consumers already have a certain aesthetic for each festivity in their minds<\/strong>. Therefore, decorating your brand with the right colours and motifs will be key.<\/p>\n

 <\/p>\n

\"Estrategia<\/p>\n

 <\/p>\n

Don’t neglect any aspect of your brand and adapt the decoration of your website, your packaging and your social networks. Do not leave anything to chance.<\/p>\n

 <\/p>\n

SEO, more important than ever in dayketing strategies<\/h3>\n

During the holidays, organic positioning becomes more difficult<\/strong> due to the large number of brands that carry out a holiday marketing strategy. Therefore, focusing on SEO will be key if you want your brand not to fall into oblivion.<\/p>\n

Select the keywords you want to rank for carefully<\/strong>. If you are still a small company, select keywords that are not difficult to position and use them to climb up the rankings. Otherwise, you will be fighting against big brands, and it will be more difficult for them to pay attention to you.<\/p>\n

A good way of positioning yourself is to write articles on the blog section of your website related to the theme of the holiday<\/strong>. If you also add the year to the title of your publication, you will always have a publication ready to publish when the time comes, such as “What to buy for Halloween 2021”.<\/p>\n

 <\/p>\n

Email marketing, your best ally<\/h3>\n

One of the best ways to attract customers to your website is email marketing<\/a>, and during international holidays even more so.<\/p>\n

You should include the days when you will send messages to your customers informing them about new and exclusive products for the special day or about special offers and promotions<\/strong> in the international marketing calendar that you have previously made.<\/p>\n

Remember to give these messages the right aesthetics and intonation<\/strong>. Don’t forget to be creative and original so that they don’t end up in the “deleted” or spam folder, which can happen due to the avalanche of messages your customers will receive on these special dates.<\/p>\n

 <\/p>\n

Organise prize draws and increase the reach of your day marketing campaign.<\/h3>\n

Prize draws are extremely popular with customers, especially on social networks. In addition, organising prize draws on special dates will attract new consumers<\/strong> who might not be aware of your brand.<\/p>\n

Platforms such as Instagram are the best platforms for dayketing action<\/strong>s. You will have to establish a series of conditions to participate in the prize draws, such as mentioning a friend, following the brand and leaving a comment. This way you ensure greater visibility and a better positioning of the post due to the interactions.<\/p>\n

 <\/p>\n

Why use holidays to sell cross-border in ecommerce?<\/h2>\n

If you have a calendar of international festivities, you will gain customer loyalty<\/strong>. Creating this type of dynamic with special actions is getting in the minds of consumers. If your holiday strategy has been successful, customers will look forward to it year after year. This way you will make an impression on them, and they will remember you as the date approaches.<\/p>\n

Committing to certain important dates to sell internationally will give an image of engagement with the world around your brand. International customers will see that you care about them, what’s going on and that you are up-to-date.\u00a0Thanks to holiday marketing, your brand will gain authority and generate more trust.<\/strong><\/p>\n

Of course, using this type of holiday strategy will be very financially beneficial<\/strong>. At this time of the year, shopping increases. Consumption is a ritual and through it every customer feels more part of the festivity.<\/p>\n

If you have a good seasonal marketing strategy, you will be able to achieve higher conversion rates and increase your sales<\/strong>. In addition, cross-border ecommerce is experiencing a huge increase<\/a> and many people prefer to shop online instead of going to physical shops.<\/p>\n

 <\/p>\n

Trust translation professionals for your holiday marketing strategy<\/h2>\n

Your dayketing<\/em> strategy may be very well-designed, but if your international marketing campaigns are not culturally and linguistically adapted to your audience<\/strong><\/a>, all the effort will be in vain.<\/p>\n

So don’t forget to rely on professional ecommerce translation services<\/a> to get your message across borders and reach your international customers. Tell us about your project or campaign, and we will help your ideas reach their destination.<\/p>\n","protected":false},"excerpt":{"rendered":"

Making the most of public holidays in the countries you want to target is a particularly good way to increase… Read more ><\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":36639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[5304,7493,7519,7513],"class_list":["post-37518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-crossborder-en","tag-crossborder-en-2","tag-email-marketing-en","tag-fiestas-del-mundo-en"],"yoast_head":"\nHoliday marketing strategy and cross-border sales<\/title>\n<meta name=\"description\" content=\"If you want to sell cross-border with your online shop, you should make the most of the holiday marketing strategy or dayketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday marketing strategy or how to maximize your cross-border sales\" \/>\n<meta property=\"og:description\" content=\"If you want to sell cross-border with your online shop, you should make the most of the holiday marketing strategy or dayketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Ontranslation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ontranslation\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-17T08:14:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-27T09:35:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ontranslation.es\/wp-content\/uploads\/2021\/10\/Estrategia-de-marketing-de-dias-festivos-dayketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Teresa H. Santacreu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@on_translation\" \/>\n<meta name=\"twitter:site\" content=\"@on_translation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/holiday-marketing-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/holiday-marketing-strategy\\\/\"},\"author\":{\"name\":\"Teresa H. Santacreu\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#\\\/schema\\\/person\\\/8d24b03dcb8680ebac0a1eec6818171e\"},\"headline\":\"Holiday marketing strategy or how to maximize your cross-border sales\",\"datePublished\":\"2022-05-17T08:14:26+00:00\",\"dateModified\":\"2022-05-27T09:35:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/holiday-marketing-strategy\\\/\"},\"wordCount\":1126,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/holiday-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ontranslation.es\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Estrategia-de-marketing-de-dias-festivos-dayketing.jpg\",\"keywords\":[\"crossborder\",\"crossborder\",\"email marketing\",\"fiestas del mundo\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ontranslation.es\\\/en\\\/holiday-marketing-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/holiday-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/holiday-marketing-strategy\\\/\",\"name\":\"Holiday marketing strategy and cross-border sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/holiday-marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/holiday-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ontranslation.es\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Estrategia-de-marketing-de-dias-festivos-dayketing.jpg\",\"datePublished\":\"2022-05-17T08:14:26+00:00\",\"dateModified\":\"2022-05-27T09:35:47+00:00\",\"description\":\"If you want to sell cross-border with your online shop, you should make the most of the holiday marketing strategy or dayketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/holiday-marketing-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ontranslation.es\\\/en\\\/holiday-marketing-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/holiday-marketing-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ontranslation.es\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Estrategia-de-marketing-de-dias-festivos-dayketing.jpg\",\"contentUrl\":\"https:\\\/\\\/ontranslation.es\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Estrategia-de-marketing-de-dias-festivos-dayketing.jpg\",\"width\":640,\"height\":360,\"caption\":\"Estrategia de marketing de d\u00edas festivos - dayketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/holiday-marketing-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ecommerce\",\"item\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/category\\\/ecommerce-en\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Holiday marketing strategy or how to maximize your cross-border sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/\",\"name\":\"Ontranslation\",\"description\":\"Empresa de traducci\u00f3n Barcelona\",\"publisher\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#organization\",\"name\":\"Ontranslation\",\"url\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ontranslation.es\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/logo-ontranslation.png\",\"contentUrl\":\"https:\\\/\\\/ontranslation.es\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/logo-ontranslation.png\",\"width\":249,\"height\":53,\"caption\":\"Ontranslation\"},\"image\":{\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ontranslation\",\"https:\\\/\\\/x.com\\\/on_translation\",\"https:\\\/\\\/www.instagram.com\\\/on.translation\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ontranslation\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/MrOntranslation\"],\"description\":\"Ontranslation es una agencia de estrategia de contenido global, AI-driven y automation-aware, especializada en ayudar a marcas a escalar su comunicaci\u00f3n internacional sin perder coherencia ni voz de marca. Dise\u00f1amos y operativizamos sistemas de contenido que combinan estrategia, localizaci\u00f3n cultural, SEO internacional y automatizaci\u00f3n inteligente, integrando IA all\u00ed donde aporta eficiencia, control y consistencia. No nos limitamos a traducir: definimos estructuras, tonos y marcos editoriales que permiten crecer en volumen, mercados e idiomas manteniendo calidad, relevancia y rendimiento real en cada contexto local.\",\"email\":\"hello@ontranslation.es\",\"telephone\":\"930130403\",\"legalName\":\"Ontranslation & Interpretation SLU\",\"foundingDate\":\"2011-11-15\",\"vatID\":\"B65771966\",\"taxID\":\"B65771966\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/#\\\/schema\\\/person\\\/8d24b03dcb8680ebac0a1eec6818171e\",\"name\":\"Teresa H. Santacreu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88604019657122ae9d19ff0d8016147e519bb240014976cb3042d69246aa103e?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88604019657122ae9d19ff0d8016147e519bb240014976cb3042d69246aa103e?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88604019657122ae9d19ff0d8016147e519bb240014976cb3042d69246aa103e?s=96&r=g\",\"caption\":\"Teresa H. Santacreu\"},\"description\":\"Formada como jurista y polit\u00f3loga, acab\u00f3 descubriendo que su verdadera pasi\u00f3n era la comunicaci\u00f3n, con lo que se decant\u00f3 por especializarse en Periodismo Internacional. Gracias a todo ello, se atreve a escribir en este blog sobre cualquier tema: traducci\u00f3n, internacionalizaci\u00f3n, cultura\u2026\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/teresa-h-santacreu--774b26157\\\/\"],\"url\":\"https:\\\/\\\/ontranslation.es\\\/en\\\/author\\\/teresa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Holiday marketing strategy and cross-border sales","description":"If you want to sell cross-border with your online shop, you should make the most of the holiday marketing strategy or dayketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Holiday marketing strategy or how to maximize your cross-border sales","og_description":"If you want to sell cross-border with your online shop, you should make the most of the holiday marketing strategy or dayketing.","og_url":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/","og_site_name":"Ontranslation","article_publisher":"https:\/\/www.facebook.com\/ontranslation","article_published_time":"2022-05-17T08:14:26+00:00","article_modified_time":"2022-05-27T09:35:47+00:00","og_image":[{"width":640,"height":360,"url":"https:\/\/ontranslation.es\/wp-content\/uploads\/2021\/10\/Estrategia-de-marketing-de-dias-festivos-dayketing.jpg","type":"image\/jpeg"}],"author":"Teresa H. Santacreu","twitter_card":"summary_large_image","twitter_creator":"@on_translation","twitter_site":"@on_translation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/"},"author":{"name":"Teresa H. Santacreu","@id":"https:\/\/ontranslation.es\/en\/#\/schema\/person\/8d24b03dcb8680ebac0a1eec6818171e"},"headline":"Holiday marketing strategy or how to maximize your cross-border sales","datePublished":"2022-05-17T08:14:26+00:00","dateModified":"2022-05-27T09:35:47+00:00","mainEntityOfPage":{"@id":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/"},"wordCount":1126,"commentCount":0,"publisher":{"@id":"https:\/\/ontranslation.es\/en\/#organization"},"image":{"@id":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/ontranslation.es\/wp-content\/uploads\/2021\/10\/Estrategia-de-marketing-de-dias-festivos-dayketing.jpg","keywords":["crossborder","crossborder","email marketing","fiestas del mundo"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/","url":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/","name":"Holiday marketing strategy and cross-border sales","isPartOf":{"@id":"https:\/\/ontranslation.es\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/ontranslation.es\/wp-content\/uploads\/2021\/10\/Estrategia-de-marketing-de-dias-festivos-dayketing.jpg","datePublished":"2022-05-17T08:14:26+00:00","dateModified":"2022-05-27T09:35:47+00:00","description":"If you want to sell cross-border with your online shop, you should make the most of the holiday marketing strategy or dayketing.","breadcrumb":{"@id":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/#primaryimage","url":"https:\/\/ontranslation.es\/wp-content\/uploads\/2021\/10\/Estrategia-de-marketing-de-dias-festivos-dayketing.jpg","contentUrl":"https:\/\/ontranslation.es\/wp-content\/uploads\/2021\/10\/Estrategia-de-marketing-de-dias-festivos-dayketing.jpg","width":640,"height":360,"caption":"Estrategia de marketing de d\u00edas festivos - dayketing"},{"@type":"BreadcrumbList","@id":"https:\/\/ontranslation.es\/en\/holiday-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ontranslation.es\/en\/"},{"@type":"ListItem","position":2,"name":"Ecommerce","item":"https:\/\/ontranslation.es\/en\/category\/ecommerce-en\/"},{"@type":"ListItem","position":3,"name":"Holiday marketing strategy or how to maximize your cross-border sales"}]},{"@type":"WebSite","@id":"https:\/\/ontranslation.es\/en\/#website","url":"https:\/\/ontranslation.es\/en\/","name":"Ontranslation","description":"Empresa de traducci\u00f3n Barcelona","publisher":{"@id":"https:\/\/ontranslation.es\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ontranslation.es\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ontranslation.es\/en\/#organization","name":"Ontranslation","url":"https:\/\/ontranslation.es\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ontranslation.es\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ontranslation.es\/wp-content\/uploads\/2020\/01\/logo-ontranslation.png","contentUrl":"https:\/\/ontranslation.es\/wp-content\/uploads\/2020\/01\/logo-ontranslation.png","width":249,"height":53,"caption":"Ontranslation"},"image":{"@id":"https:\/\/ontranslation.es\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ontranslation","https:\/\/x.com\/on_translation","https:\/\/www.instagram.com\/on.translation\/","https:\/\/www.linkedin.com\/company\/ontranslation\/","https:\/\/www.youtube.com\/user\/MrOntranslation"],"description":"Ontranslation es una agencia de estrategia de contenido global, AI-driven y automation-aware, especializada en ayudar a marcas a escalar su comunicaci\u00f3n internacional sin perder coherencia ni voz de marca. Dise\u00f1amos y operativizamos sistemas de contenido que combinan estrategia, localizaci\u00f3n cultural, SEO internacional y automatizaci\u00f3n inteligente, integrando IA all\u00ed donde aporta eficiencia, control y consistencia. No nos limitamos a traducir: definimos estructuras, tonos y marcos editoriales que permiten crecer en volumen, mercados e idiomas manteniendo calidad, relevancia y rendimiento real en cada contexto local.","email":"hello@ontranslation.es","telephone":"930130403","legalName":"Ontranslation & Interpretation SLU","foundingDate":"2011-11-15","vatID":"B65771966","taxID":"B65771966","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/ontranslation.es\/en\/#\/schema\/person\/8d24b03dcb8680ebac0a1eec6818171e","name":"Teresa H. Santacreu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/88604019657122ae9d19ff0d8016147e519bb240014976cb3042d69246aa103e?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/88604019657122ae9d19ff0d8016147e519bb240014976cb3042d69246aa103e?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/88604019657122ae9d19ff0d8016147e519bb240014976cb3042d69246aa103e?s=96&r=g","caption":"Teresa H. Santacreu"},"description":"Formada como jurista y polit\u00f3loga, acab\u00f3 descubriendo que su verdadera pasi\u00f3n era la comunicaci\u00f3n, con lo que se decant\u00f3 por especializarse en Periodismo Internacional. Gracias a todo ello, se atreve a escribir en este blog sobre cualquier tema: traducci\u00f3n, internacionalizaci\u00f3n, cultura\u2026","sameAs":["https:\/\/www.linkedin.com\/in\/teresa-h-santacreu--774b26157\/"],"url":"https:\/\/ontranslation.es\/en\/author\/teresa\/"}]}},"_links":{"self":[{"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/posts\/37518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/comments?post=37518"}],"version-history":[{"count":4,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/posts\/37518\/revisions"}],"predecessor-version":[{"id":37642,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/posts\/37518\/revisions\/37642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/media\/36639"}],"wp:attachment":[{"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/media?parent=37518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/categories?post=37518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ontranslation.es\/en\/wp-json\/wp\/v2\/tags?post=37518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}