{"id":42180,"date":"2024-01-05T09:44:05","date_gmt":"2024-01-05T08:44:05","guid":{"rendered":"https:\/\/ontranslation.es\/?p=42180"},"modified":"2024-08-21T14:45:17","modified_gmt":"2024-08-21T12:45:17","slug":"translation-for-the-beer-industry","status":"publish","type":"post","link":"https:\/\/ontranslation.es\/en\/translation-for-the-beer-industry\/","title":{"rendered":"Expanding Your Brew: Translation for the Beer Industry"},"content":{"rendered":"

Turning to a translation service for the beer industry can change everything. This industry has consolidated itself in the UK in recent decades and has become a benchmark of the food and beverage sector. It\u2019s little wonder that jumping into foreign markets<\/a> is the next step.<\/p>\n

So, where do we begin? What should we translate?<\/strong>\u00a0In this article, we provide all the information necessary regarding this type of gastronomic translation<\/a> to make our beer shine beyond our borders.<\/p>\n

Why do we need to expand into the global beer market?<\/h2>\n

The global beer sector experienced a slump following the pandemic. However, since then, UK beer exports have grown 21%, reaching \u00a3487 million<\/strong><\/a> in sales in 2022.<\/p>\n

This shows that British beer is still hugely popular abroad<\/strong>, thanks to its high quality. That\u2019s why if we want to market our pale ales overseas, we have the perfect niche.<\/p>\n

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Where do we export our beer?<\/h2>\n

According to a report by Statista, Asia is now the UK\u2019s largest trading partner for beer exports, representing nearly \u00a3250 million.<\/strong>\u00a0This is far more than exports to our closest neighbours, the European Community, representing a little under \u00a3170 million.<\/p>\n

In terms of overall trade, the Republic of Ireland\u2014a country with a great beer tradition\u2014is our strongest partner.\u00a0The beer market in China also has huge potential. However, figures show their consumption of European beers, for example Spanish beers, has dropped slightly in recent times.<\/p>\n

In terms of beer consumption, Europe is still a fighting force, with<\/strong> the Czechs topping the leaderboard with 140<\/strong> litres per person per year<\/strong>, according to a study by Wisevoter<\/a>. They are followed by Austria, Romania, Germany and Poland to complete the Top 5.<\/p>\n

\"Map<\/p>\n

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In terms of the craft beer market, however, the biggest global market is the US. A country with a great beer drinking tradition, the biggest beer market share in the US comes from craft ales.<\/p>\n

That said, although Asia may be our strongest partner in terms of exports, countries like Sri Lanka, India and Malaysia have some of the lowest beer consumption levels in the world.<\/p>\n

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How can a translation service help the UK beer industry?<\/h2>\n

Understanding the culture we want to target will be key in our internationalisation process<\/a>.<\/p>\n

Before taking the plunge, you should get cultural and linguistic advice.<\/strong>\u00a0For example, you will need to know what type of beer will be more popular in that country and which communication platforms will be the most appropriate.<\/p>\n

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Translating your online beer shop<\/h3>\n

Perhaps you have thought about Google Translate as an option for adapting the text on your online shop to another language. However, unsupervised, this can often do more harm than good.<\/p>\n

Just think, your online sales platform for beer will be the gateway for foreign customers to get to know your brand.<\/strong>\u00a0If you don\u2019t connect with them from the start through the text, and the look and feel of your website, you may give them a negative image of your brand, forcing them to look elsewhere.<\/p>\n

Turning to translation services for companies<\/a>, specifically those for a beer market<\/a> e-commerce, will help avoid all these problems that could affect your business.<\/p>\n

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Attending to a customer in their own language<\/h3>\n

Customer service is perhaps one of the keys to attracting international customers and encouraging brand loyalty.<\/strong> If you want to expand your beer business into other markets, you must consider providing customer service in their own language.<\/p>\n