The best content management systems for your international company

Content management is much more than simply posting words on a website.

It is a bridge that connects cultures, markets and people. In an ever more globalised world, the need for efficient and multilingual content management systems (CMS) is essential for companies looking to expand into international markets. In this post, we will take a look at the best content managers for web and ecommerce.

Why are CMS so important in international business?

Companies aiming to attract customers from around the world must be able to communicate effectively in different languages and adapt to local cultures. Here is where content management systems come into play.

A CMS is a tool that allows users to create, edit, organise and post content on a website. The most advanced CMS offer multilingual and localisation features, allowing companies to adapt their content to different markets and audiences.

These systems are essential in making sure your message is understood and your product is attractive for your target audience.

 

The best content managers for your international business

Now, let’s take a deeper look at some of the best content management systems for companies looking to expand internationally. We will divide them into two categories: CMS for websites and CMS for ecommerce.

Web content manager

WordPress

With a 64.7% market share, WorPress is the undisputed leader in the content management system market. It owes its popularity to its intuitiveness, wide range of plugins and themes and its strong community of developers.

WordPress is also compatible with a multitude of languages and has several translation plugins, making it ideal for companies looking to expand internationally.

Joomla

Despite losing market share over the years, Joomla continues to be a popular option, especially for developers. Joomla offers a flexible system with a lot of material, an extensive library of extensions and an active community.

However, its learning curve may prove to be an obstacle for newer users, putting many companies off this content manager.

Squarespace and Wix

Both platforms are well-known for their page creation features, but also offer content management functions. Their market shares were largely stable from 2020 to 2021.

Wix, in particular, offers good support to multilanguage websites, benefiting companies looking to expand internationally.

 

Content management systems for ecommerce

Ecommerce has experienced an incredible boom in recent years. As a result, many companies are looking for robust and reliable ecommerce platforms that allow them to sell their products efficiently on the internet.

Here are a few of the best ecommerce platforms in 2023, based on their popularity and features.

Shopify

Shopify is one of the best content management tools for ecommerce in the world, with a market share of 5.4% in 2021.

It is the ideal solution for those looking for an ecommerce content manager that is easy to use, quick to set up and that doesn’t require advanced technical knowledge to use.

The platform offers a variety of templates and applications to personalise your e-shop, and has a solid ecommerce infrastructure that allows businesses to grow and scale up quickly.

WooCommerce

WooCommerce is another popular option, especially for those already using WordPress for their website content management.

As an accessory to WordPress, WooCommerce allows companies to convert their existing website into a complete online shop. It offers a wide range of personalisation options and a number of extensions to add features to your shop.

Magento

Magento is known for its flexibility and capacity, making it ideal for large ecommerce companies that need a highly-personalisable and scalable platform.

Although there may be more of a learning curve compared to other platforms, Magento offers a number of features and functions to help companies build and successfully manage their ecommerce.

BigCommerce

BigCommerce is another solid option for ecommerce companies. It offers a robust and easy-to-use content management system with a wide range of integrated features, such as SEO options, marketing tools and more.

BigCommerce also offers the option of integrating different payment gateways, making it easy to set up your online shop.

PrestaShop

PrestaShop is an open-source ecommerce platform that offers a number of personalisable features and options.

It is a popular option for companies looking for a more accessible yet powerful ecommerce solution. PrestaShop lets you manage your online shop, organise your products, personalise your shop and have a multilanguage shop for each country.

 

Which are the best content management systems for my business?

Remember that the right CMS for your business will depend on your specific needs and the resources you have available. Make sure it is able to handle translation and localisation of the content efficiently and effectively.

If you need help choosing the right content management systems for your company, or if you’re looking for translation and localisation services to expand your global presence, please contact us.

Our team of expert translators and localisers is here to help you make the right decision and make sure your business is ready for the international market.