What is a WordPress multilingual website

Having a WordPress multilingual website has become an essential asset. Nowadays, knowing and being able to express ourselves in other languages is vital. This is why professional translation has become so important. If we want to succeed online via a WordPress website, having it in several languages is a must.

It doesn’t matter if we are a company that helps other companies, a direct selling business, or if we have a blog we want to position. In this post, we explain why it is useful to have a WordPress multilanguage website, case by case.

Making your company’s website a WordPress multilingual

Today, more than ever, everyone knows that it is essential to have a website. What is less understood is the advantage of having your website translated into many languages. WordPress is a free software that gives infinite options for a wide range of users, as it requires little prior experience.

We can create a website on WordPress with almost no prior knowledge, which is why it is the most extensive and in demand tool. Having a WordPress website in several languages is extremely effective for any company.


WordPress multilanguage translation for B2B companies

For business to business companies, having a WordPress multilingual website has several benefits. Translating documents or a web page where we explain what services we offer can attract companies that need them, and which may be located beyond our borders.

We often find that the market in which we offer our services is already saturated. Other markets, with different needs, may see our services as innovative, different, or cheaper.


Website translation is also useful for B2C companies

In the case of companies that target the end customer directly, we need to make one thing clear: the ordinary consumer is no longer just a simple consumer. Lately, there has been a lot of talk around the concept of the prosumer.

As many of you already know, this is a consumer who takes part in brand and market ideas, producing content, actions, and messages. Having the possibility to communicate with many more of these prosumers with a multilanguage WordPress will open the door for them to talk about you in other markets.



Turn your blog into a WordPress multilingual

More and more people have a blog. Bearing in mind that, nowadays, it is possible to make a living from a personal blog, it’s little wonder. For many, it’s a dream to be able to write about their hobbies and interests.

There are many blogs about science, cooking, fashion… And one way to stand out from the extensive offer is to have our blog in the form of a multilanguage WordPress. It will increase the chances of people in other locations seeing us, and therefore increasing our traffic.

If we do a SEO translation, considering keywords and strategies to rank on Google, these options increase further.


A WordPress multilingual website is effective, whatever your audience

In our hyperconnected world, languages are an added value that will soon become a basic necessity. For the moment, we can stand out by translating our web page.

Whether you’re a company offering services to other companies, a business to consumer company, or a blogger, a multilanguage WordPress will get you good results.

Still unsure about how to make your WordPress multilingual? Don’t worry, we can help you with our WPML translation services.

About the author

Oscar Nogueras

Es el CEO de Ontranslation y dedica algunos ratos libres a escribir en este blog para compartir sus conocimientos sobre internacionalización, cross-border ecommerce y Traducción SEO. No es para menos, ya que entre su formación cuenta con una licenciatura en filología inglesa, un máster en tradumática, un posgrado en elearning y un MBA. En definitiva, una declaración de intenciones donde la cultura y los idiomas se sirven mezclados, no agitados.

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