International ecommerce trust signals
There are a series of international ecommerce trust signals that we must comply with if we want to sell cross-border…. Read more >
Cross border ecommerce sales continue to grow. Internationalizing an online store has become a useful strategy, as huge numbers of consumers seek our products beyond their borders.
An online business needs to target users in the right way to gain international customers. The first essential step is a quality translation that takes cultural aspects into account. There’s no point in launching an international operation if our customers don’t understand us! Let’s take a look.
It sounds simple, but it is exactly that: ecommerce across borders. In other words, getting international customers to buy from our online businesses. So, how is it going?
According to Statista, the revenue of the ecommerce industry in the United Kingdom is forecast to continuously increase by 85.7 billion U.S. dollars (+42.88%) within the next years. Not bad at all!
Given this rate of growth, we would be wise to look at different ways of internationalizing our business. In fact, even with current setbacks such as a weak UK economy and slow growth, Insider Intelligence suggests that the outlook isn’t too bleak, with ecommerce actually helping to bolster retail sales.
Ecommerce UK figures also show it is consistently ranked in the top 3 countries purchased from in most markets. Even post-Brexit, ecommerce across borders is as important as ever, with a recent survey showing 29% of French and 26% of German shoppers still purchasing from the UK.
Looking at these figures, we really must ask ourselves: How can we get our piece of the pie? Easy: get customers from other countries to feel at home in our ecommerce. This is something that can only be done with translation.
As users, we tend to give more credibility to pages written in our own language and that express aspects of our own culture. If we want to connect with someone, the best way is through familiarity. We can only achieve this with a quality translation.
Although there are no recent studies on the matter, the latest figures would suggest that 56% of European users wouldn’t buy a product whose description was only in a foreign language. Another study highlighted that 56.2% of users put language before price as a reason for purchase.
Cross border ecommerce has immense potential. In fact, a recent study by Juniper Research shows that this type of commerce will represent 38% of all global ecommerce transactions in 2023.
As consumers, we are often very demanding, meaning online stores need to adapt to the market.
Broadly speaking, this means:
So, clearly, it’s not a quick and easy task. Nevertheless, we can take advantage of other platforms that will help us with our internationalization strategy in 2023. Live shopping and the use of marketplaces are just a couple of examples.
That said, all this effort will be worth it. At least that’s according to the above-mentioned studies, which predict that cross border ecommerce will surpass $2.1 billion in 2023. In other words, 13% more than in 2022.
As we have already mentioned, simply translating our website isn’t enough if we want to effectively internationalize our ecommerce. We need technical and cultural/linguistic advice. It’s one thing to translate our website into another language, it’s quite another to connect with the customer. Let’s ask ourselves the following questions when translating our ecommerce:
Only when we can answer “yes” to all the questions are we in the best position regarding cross border sales of our ecommerce. So, put them into practice and please keep in mind that translation agencies can be your ideal companion on your journey.
As professionals in ecommerce translation and cultural adaptation, we must say that work in this field is continuous, although its immense potential means that there is still a lot to do. Expansion of a virtual business relies on sensitive internationalization through a quality translation that considers digital marketing trends.
We would love to take a look at your cross border ecommerce project with you, so please get in touch. Cross borders at the click of a button!
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