The Chinese Market: globalisation and cultural adaptation
The Chinese market is a giant on the world stage, with continuous growth and a very promising future. Because of… Read more >
Make sure your communications are good quality, taking into account linguistic and cultural issues. Get out ahead of any misunderstanding!
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Did you think it was just a simple translation? Cultural elements are an essential part of any communication project. Discover how important issues like tone, pop culture references and holiday calendars can be. Trust in our cultural and linguistic advisory services and get it all under control.
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Cultural and linguistic guidance is a job for the experts. Internationalisation processes, closing deals or launching advertising campaigns: these endeavours can often fail due to cultural misunderstandings. Sometimes, it all hinges on using the right words, colours or tone. Something relatively simple could mean millions in losses.
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I WANT A QUOTE FOR CULTURAL AND LINGUISTIC CONSULTING SERVICESThe Chinese market is a giant on the world stage, with continuous growth and a very promising future. Because of… Read more >
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