How Peli increased their global presence and sales with SEO translation

Peli Products is the leading brand in the protective cases, tactical lights and work lights market. With a proven track record in excellence and innovation, the company achieved global recognition and ranking with a presence in more than 27 countries.

However, when planning to expand their online presence into international markets, they faced quite a challenge. They needed to translate their content so it was not just linguistically accurate, but also so it had a meaningful impact on customers in the target market and increased their visibility on search engines.

The content they wanted to translate and optimise came mainly from their blog entries in the TOFU stage (which were aimed at attracting new customers), with some in the MOFU stage (more geared towards considering and comparing products).

SEO translation to increase traffic and sales

Given the challenges involved, Ontranslation, with our vast experience in SEO translation and digital marketing, stepped in as the perfect ally for Peli Products. The proposition wasn’t just limited to a simple translation, we also focused on SEO transcreation from English into Spanish, Italian, French, Dutch and German.

This methodology ensures content isn’t simply translated, but also culturally and linguistically adapted, making sure the brand’s message is coherent and effective in all markets.

The optimisation process took on several phases, from restructuring the paragraphs to improve readability, to updating internal links and proposing new, more SEO-friendly URLs. Emphasis was placed on the keywords strategy, making use of the renown and popularity of Peli Products.

Communication with the client was the cornerstone of the project, holding regular meetings to align our goals, receive feedback and to make sure our strategy complemented the company’s mission.

306% increase in organic traffic and first sales through the blog

From the moment the first blog post was published, we started noticing the results. From February 2023 to January 2024, we registered a 306% increase in organic traffic to the Peli Products blog from international markets (DE, ES, FR, IT, NL, AT, CH).

What’s more, after implementing GA4, Peli Products registered 30 transactions from visitors to the blog in just one the year. A significant achievement considering they had never registered any transactions of this type before.

“Working with Ontranslation has been a pleasure from the start. Collaboration has been successful in large part thanks to their business process. They are highly organised and make sure they perfectly understand the business, the products and the target market, allowing them to produce 10X content, and moreover, carry out their speciality, SEO transcreation, in the best way possible. Their customer service is also impeccable, staying in almost constant contact with their clients, keeping them up to date with their progress and consulting them on their opinions over the entire project road map. Peli Products highly recommends Ontranslation to any companies operating or planning to operate in multiple international markets, as producing content in a local language and considering cultural differences, especially in terms of linguistic communication, is key to success.”

Brian Esteban Dowd | Digital Marketing Coordinator EMEAI

Thanks to their collaboration with Ontranslation, Peli Products not only achieved high-quality translations, but also experienced a noticeable increase in sales and visibility in search engines in their target markets. This strategic partnership has strengthened Peli Products’ position in their sector, highlighting the importance of effective multilingual SEO translation and optimisation.

If you want to communicate with your potential customers in other markets, receive more traffic to your website or e-commerce and a real impact on your sales, get in touch with us.