Real estate translation is becoming increasingly necessary due to the constant growth in residential tourism. The number of older Britons living in Spain alone has doubled in the past ten years. Mostly on the Mediterranean cost, we can find a multitude of people who have decided to enjoy the sun and the good food in their retirement.
This rampant growth in elderly immigration (what a paradox!) and the higher purchasing power of this demographic has made translation for companies in the real estate sector crucial. Here, we explain some of the key characteristics of property translation, what specialised knowledge it requires and where it is applied (from sales contracts to property adverts).
With nearly 70,000 British retirees living in Spain, the need for this type of real estate translation services is obvious. The real estate sector is full of very specific terminology and builds its offer and its relationship with the client around an image of high standing.
This implies that a professional property translator must know a lot more than just the lexicon of the field in their target language. They must also know the cultural peculiarities of the target market. For example, the sale of luxury products and the correct way to deal with an elderly clientèle. Remember, they are senior citizens and have a higher purchasing power.
Property document translation covers different fields and types, such as the services we require to communicate with clients from other countries:
As we can see, real estate translation covers a wide range of translation services. Interpreting, legal translation and to translate real estate websites, all under the same terminological umbrella and with very specific cultural requirements.
Multilingual real estate content is essential for attracting international real estate clients. Whether you’re dealing with property listings translation, real estate brochures translation, or any other type of real estate documents translation, every detail matters. Accurate real estate translation can make the difference between closing a deal or losing a potential buyer. What we can’t doubt is that elderly immigration is here to stay.
If you want to provide good real estate translation to this demographic where there is such a high demand, remember, it is vital you count on property translators who understand the intricacies of the field and its clients, as enthusiastic as they are demanding.
Would you trust a poorly translated purchase contract when investing your retirement money? Would you trust an estate agent who doesn’t speak your language? Probably not.
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